Excerpt from a wechat public account：标签技术

On May 15th, the 11th Beijing International Printing Technology Exhibition (CHINA PRINT 2025) grandly opened at the China International Exhibition Center (Shunyi Hall) and the Capital International Convention and Exhibition Center in Beijing. At this exhibition, Epson showcased its technical prowess and diverse product lineup in the label printing industry under the theme "Print Ecology" with new pre-sale labels and a comprehensive "five-specials" solution (booth number: E2-020). The event attracted numerous visitors, drawing a large crowd and becoming the highlight of the venue.

Epson booth map

New products are hotly anticipated

Stepping into the Epson label printing area, what catches the eye most is undoubtedly the ——Epson SurePress L-5034, the flagship model of the SurePress series, which made its debut at a domestic exhibition (the physical device has not yet been displayed). This mysterious model, which has not yet truly appeared in China, is like an unopened blind box. The leaked fragments alone have already piqued the interest of label professionals. What makes this device so exceptional? Let's uncover the secrets together.

01 Production capacity innovation: the perfect balance between speed and environmental protection

In the field of label digital printing, with the continuous progress of market demand, UV inkjet printing has achieved rapid growth. On the other hand, water-based inkjet printing is limited in development due to the difficulty in overcoming the speed problem. However, driven by the "double carbon" strategy, green transformation has always been one of the ultimate goals pursued by label printing enterprises, and the potential market of water-based inkjet printing is huge.

Epson SurePress L-5034 Equipment Display Diagram Epson SurePress L-5034, with its "transcendent" presence, redefines efficiency through technology, making green a reality in the label industry. It is understood that Epson SurePress L-5034 has undergone comprehensive optimization and upgrades based on the existing SurePress L-4000 series, featuring large-capacity ink cartridges to reduce the frequency of cartridge replacements; an expanded roll diameter to minimize downtime; and a significantly increased printing speed to greatly shorten product cycles.

02 Quality breakthrough: Let the design freedom "jump" on the label

Compared with the printed products of the relative large printing industry, labels have more stringent requirements on the clarity of printed patterns, color restoration, and natural tonal transition. The Epson SurePress L-5034 can express free color text and patterns with 1200dpi x 1200dpi ultra high resolution, completely releasing the creative potential of designers.

Epson SurePress L-5034 High precision sample display

To achieve high-precision label printing, the Epson SurePress L-5034 is equipped with a newly developed line inkjet print head technology, capable of achieving ultra-high-definition resolution at 1200dpi x 1200dpi, delivering visual effects comparable to offset printing; it uses the new T5 series AQ water-based pigment ink, which has excellent adhesion and scratch resistance, eliminating the need for pre-coating treatment before printing; it employs NVT inkjet compensation technology, ensuring one-stop calibration to guarantee flawless printing throughout the process; it features a new drying system that delivers a significant improvement in drying efficiency.

03 Experience advancement: the leap from "automatic" to "intelligent"

When evaluating the quality of a digital printing device, stability and reliability, as well as easy nozzle maintenance, are the first priorities. This is the guarantee for consistent color consistency in printing quality. The Epson SurePress L-5034 has made a leap forward from "automatic" to "intelligent" nozzle maintenance with its new intelligent monitoring system.

The Epson SurePress L-5034 can be monitored through micro-piezoelectric stress feedback, instantly sensing nozzle failures and automatically detecting system issues during printing, thereby enhancing productivity and machine reliability. Additionally, this device employs a new type of auxiliary ink that enables high-precision, intelligent printing on uncoated media, making small-batch orders no longer "at a loss," allowing companies to easily achieve "production upon order, rapid delivery." At the exhibition site, although the Epson SurePress L-5034 did not make an appearance, it welcomed its first batch of "owners" with its technical strength of "high capacity, high quality, and high reliability," sparking wave after wave of pre-sale signing enthusiasm, with five units sold out, drawing widespread attention.

Epson SurePress L-5034 hot pre-sale contract

Epson SurePress Series printing samples are displayed

The "five-special" plan breaks the circle and creates a new world

If the launch of new equipment meets the performance expectations of the label industry for new operational equipment, then the "five special" (special machine, special material, special color, special ink, special control) series of solutions that appear together with the new equipment at the exhibition provides a more flexible, intelligent, and convenient solution for the small batch and diversified orders currently faced by the label industry.

01 Color food supply chain traceability label scheme

In the face of the increasing requirements of food supply chain for small batch, multiple batches and traceability, Epson has made full use of its industry advantages and actively integrated resources. In March this year, it not only established the "New Quality Productivity Alliance of Food Supply Chain", but also launched the color food supply chain traceability label scheme.

The solution is printed using the latest Epson CW-C8030, embodying Epson's philosophy of "dedicated machines, dedicated control, and dedicated materials." Utilizing PRECISIONCORE® printing technology, it ensures high-quality color printing (600dpi x 1200dpi) and high-speed printing (up to 300mm/s), guaranteeing that every label fully captures details and delivers results that exceed customer expectations. It supports RFID tag printing, enabling precise tracking and visual management from raw material procurement through production processing, logistics transportation, and final sales, building a robust defense for food safety and product authenticity.

Color food ingredient supply chain traceability label scheme

02 Color RFID printing coding scheme

In recent years, with the wider application of RFID electronic tags, RFID electronic tags are also developing towards high precision. The printing surface has changed from black and white printing to color printing, and color RFID tags are becoming the mainstream of the market.

Epson's color RFID printing coding solution enables the one-time printing output of colored labels with RFID chips. It achieves high-precision layout printing while ensuring rapid recognition and writing of two labels per second, as well as information verification, for precise speed control. Additionally, this solution can adapt to various data sources, supporting barcode information scanned by print bar code scanners and barcode information from databases. It is convenient and efficient to use, making it suitable for a wide range of scenarios such as warehousing and retail.

Color RFID printing coding scheme

03 Epson direct spray color wash marker

For water-washable labels, everyone is probably very familiar with them. They are a common type of label in daily life, often used on clothing and accessories. In addition, they are widely used in various industries such as towels, plush toys, hats, and textile products. As consumer demand continues to rise, water-washable labels are transitioning from black-and-white printing to color and variable data printing, presenting enormous market potential.

Epson's direct inkjet color washable labels are an integrated output solution centered around the Epson CW-C8030 unit. This makes printing fine and colorful patterns easy, with dry-wet friction and washing both achieving over 4 levels. It is also paired with a pressure-stable roll system, ensuring accurate color matching and clear text, meeting the testing standards of the apparel industry.

Epson direct spray color wash marker

04 Epson self-service banner printing solution

Currently, the pursuit of individuality, experience supremacy, and diversity... Generation Z, who have grown up alongside the internet, is now gradually becoming the main force in consumption. The consumption of Generation Z is a form of community-based consumption, such as joining celebrity fan clubs when following stars, participating in Weibo rankings, attending offline support events, and even holding banners to pick up and drop off family members at the airport. This has also given rise to new forms of consumption, with an increasing emphasis on convenience and efficiency.

Taking the printing of banners as an example, the traditional model where users need to queue up for appointments and wait for printing is gradually being abandoned by consumers. Self-service printers, as innovative intelligent devices, are increasingly entering the view of Generation Z, harboring tremendous market potential in this self-service business model. Epson's self-service banner printing solution not only enables customized printing but also allows users to complete printing tasks anytime and anywhere—scanning codes, uploading files, making payments, and collecting items—all within minutes, significantly saving time and meeting the modern demands of Generation Z for speed and personalization.

Epson self-service banner printing solution

In addition to the above "five special" solutions, Epson also brings automatic industrial color label solution, color HD digital integrated label production line, bottomless label printing solution and new environmental protection consumables solution for label colleagues, helping customers realize the transformation from internal competition to circle breaking.

Other "five special" program presentations

At the exhibition site, professional visitors showed great interest in the "Five Specializations" series of label solutions, engaging in in-depth discussions with on-site staff about issues such as equipment performance, technical parameters, and applicable scenarios. The Epson Label team, with their professional expertise and enthusiasm, not only detailed the advantages of the products but also tailored professional solutions to meet customers' personalized needs.

Print ecology, go far

From user empathy to technological breakthroughs, Epson has showcased its comprehensive advancements in service elevation, intelligent upgrades, and product iteration at the exhibition, leveraging its robust technical capabilities and innovative spirit. This truly embodies its new development philosophy of "specialized machines, specialized papers, specialized controls, specialized materials, and specialized inks" (the five specializations). Epson is redefining the boundaries of flexible productivity in label printing, offering users richer, more flexible, more efficient, and more powerful digital solutions. Looking ahead, Epson will continue to drive the digital transformation and upgrading of the label printing industry with technological innovation as the engine.